Full course description
This course is currently open for pre-enrollment, and it will officially launch on March 25, 2024. You will receive access to course materials on that date and your count of days remaining to complete the content will be reset.
Course Description: This course will give learners the knowledge and skills to market products and services through social media, analyze their performance, and manage the marketing campaign as necessary. The skills covered in this course are broadly applicable to small and large businesses alike.
- Understand the fundamentals of social media.
- Explore social selling strategies.
- Comprehend the ethical and legal aspects of social media.
- Investigate social media analytics.
- Evaluate social media campaigns.
- Understand the impact of social media on mental health and digital well-being.
- Create compelling social media content.
Format: This non-credit course is offered online using the Canvas LMS, over a 5-week period. It is asynchronous, but not self-paced. You will have a total of 49 days to complete the course. The 49 days to complete begins on the day of enrollment and under no circumstances will extensions be given. The course is approximately 15 hours. You should plan to spend about 3 hours per week on the course. You will be assessed throughout the course to demonstrate proficiency on the subject matter. You must pass all assessments before receiving the course badge.
Refunds: Please note the course price does not include any credit card processing fees required by our vendor. Refunds can be issued within 48 hours of registration; no refunds will be given after the course has begun.