Full course description
Start Date
Enroll Now
Price
$49.00
Credential
Digital Badge
Length
1 Week
Commitment
3-5 Hours
Format
Asynchronous
Use AI To Plan, Create, And Optimize Marketing Campaigns
Course Description
AI for Marketing Strategy & Automation equips marketers with the tools and techniques to plan, personalize, and optimize digital campaigns using AI. Through real-world use cases and hands-on activities, you’ll explore how AI supports content creation, SEO, CRM workflows, paid advertising, social engagement, and performance reporting. You’ll also learn to write better prompts, evaluate tools, automate workflows, and uphold ethical standards when using AI in customer-facing work. Whether you're scaling a campaign or refining a message, this course helps you use AI to work smarter, not just faster.
Learning Objectives
- Identify the major categories of AI tools used in marketing
- Recognize applications of AI that enhance marketing workflows
- Apply AI tools and prompt strategies to design marketing content that aligns with organizational goals
- Discuss the ethical implications and personal responsibilities of using AI in marketing
Target Learner
This course is designed for marketers, content strategists, and digital campaign managers who want to streamline marketing workflows and improve campaign performance using AI. It’s especially helpful for those working in small teams, agencies, or fast-moving organizations where personalization, speed, and ROI tracking matter.
Course Topics
- Marketing Automation
- Generative AI
- Digital Marketing
Meet the Course Developers
Policies
This non-credit course is offered online using the Canvas LMS, over a 1-week period. It is asynchronous, but not self-paced. You will have a total of 21 days to complete the course. The 21 days to complete begins on the day of enrollment and under no circumstances will extensions be given. The course is approximately 3-5 hours. You will be assessed throughout the course to demonstrate proficiency on the subject matter. You must pass all assessments before receiving the course badge.