Full course description
Start Date
August 1, 2025
Price
$165
Credential
Badge
Length
Self-paced
Commitment
8 hours
Format
Asynchronous
Business Management
Course Description
The Business Management course offers a multidisciplinary perspective on managing core business functions to drive organizational success. It covers essential areas such as marketing and new product development, focusing on customer engagement and innovation.
Students explore purchasing, operations, and logistics to understand how goods and services are efficiently sourced, produced, and delivered. The course also integrates key human resource components, including strategic HR management, HR control and evaluation, and HR technology, emphasizing the alignment of people strategies with business goals. Finally, students examine organizational strategy, learning how to formulate and implement plans that enhance competitiveness and long-term performance.
The Business Management course covers the following topics:
- Marketing
- New Product Development
- Purchasing
- Operations
- Logistics
- Strategic Human Resource Management
- HR Control and Evaluation
- HR Technology
- Organizational Strategy
Learning Objectives
- Describe the role of marketing and new product development in customer engagement and business innovation.
- Explain the processes involved in purchasing, operations, and logistics to ensure efficient delivery of goods and services.
- Identify how strategic human resource management, HR evaluation, and HR technology support organizational effectiveness.
- Analyze how organizational strategies are formulated and implemented to achieve long-term business goals.
- Recognize how integrating business functions contributes to overall organizational performance and competitiveness.
Target Learner
This course is for anyone interested in organazational leadership.