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Course

Google Digital Marketing & E-commerce - April 2025 Cohort

Apr 1, 2025 - Jul 31, 2025

$20 Enroll

Full course description

 

Start Date

April 1, 2025

 

Price

$20.00

 

Credential

Google Career Certificate

& Digital Badge

 

Length

17 Weeks

 

Commitment

8-10 Hours Weekly

 

Format

Asynchronous


Learn the fundamentals of digital marketing and e-commerce

Course Description

This certificate gives learners hands-on practice using popular digital marketing and e-commerce tools such as Canva, Constant Contact, Hootsuite, HubSpot, MailChimp, Shopify, Twitter, Google Ads, and Google Analytics. 

Learning Objectives

  1. Learn the fundamentals of digital marketing and e-commerce, including email marketing, marketing analytics & measurement, SEO / SEM, reaching customers & selling online, and building customer loyalty.
  2. Apply digital marketing and e-commerce skills to help businesses grow their online presence and sales.
  3. Get hands-on practice using popular digital marketing and e-commerce tools, such as Canva, Constant Contact, Hootsuite, HubSpot, MailChimp, Shopify, Twitter, Google Ads, and Google Analytics.
  4. Construct artifacts that can be gathered into a portfolio to show to potential employers.

Target Learner

This certificate program is for anyone who wants to enter the field of Digital Marketing & E-commerce; no prior experience or specific knowledge is required.


Course Topics

  • Engaging Customers
  • Content Marketing
  • Email Marketing
  • Marketing Analytics
  • Selling Online
  • Create a Portfolio

7 Courses In This Certificate

Foundations of Digital Marketing & E-commerce

Attract and Engage Customers with Digital Marketing

From Likes to Leads: Interact with Customers Online

Think Outside the Inbox: Email Marketing

Assess for Success: Marketing Analytics and Measurement

Make the Sale: Build, Launch, and Manage E-commerce Stores

Satisfaction Guaranteed: Develop Customer Loyalty Online

 

 


Policies

This non-credit course is offered online using the Canvas LMS (Learning Management System) and Coursera, over a 17-week period. It is asynchronous, but not self-paced. You will have until July 31, 2025 to complete the course. You should plan to spend about 10 hours per week on the course. You will be assessed throughout the course to demonstrate proficiency on the subject matter. You must pass all assessments before receiving the course badge and certificate.

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