Google Digital Marketing & E-commerce - April 2025 Cohort
Apr 1, 2025 - Jul 31, 2025
Full course description
Start Date
April 1, 2025
Price
$20.00
Credential
Google Career Certificate
& Digital Badge
Length
17 Weeks
Commitment
8-10 Hours Weekly
Format
Asynchronous
Learn the fundamentals of digital marketing and e-commerce
Course Description
This certificate gives learners hands-on practice using popular digital marketing and e-commerce tools such as Canva, Constant Contact, Hootsuite, HubSpot, MailChimp, Shopify, Twitter, Google Ads, and Google Analytics.
Learning Objectives
- Learn the fundamentals of digital marketing and e-commerce, including email marketing, marketing analytics & measurement, SEO / SEM, reaching customers & selling online, and building customer loyalty.
- Apply digital marketing and e-commerce skills to help businesses grow their online presence and sales.
- Get hands-on practice using popular digital marketing and e-commerce tools, such as Canva, Constant Contact, Hootsuite, HubSpot, MailChimp, Shopify, Twitter, Google Ads, and Google Analytics.
- Construct artifacts that can be gathered into a portfolio to show to potential employers.
Target Learner
This certificate program is for anyone who wants to enter the field of Digital Marketing & E-commerce; no prior experience or specific knowledge is required.
Policies
This non-credit course is offered online using the Canvas LMS (Learning Management System) and Coursera, over a 17-week period. It is asynchronous, but not self-paced. You will have until July 31, 2025 to complete the course. You should plan to spend about 10 hours per week on the course. You will be assessed throughout the course to demonstrate proficiency on the subject matter. You must pass all assessments before receiving the course badge and certificate.